What I do
I’m Aaron Jacobson — a hands-on growth marketing and product leader who likes the whole messy job: strategy, content, creative, operations, and the attribution layer most marketers hand off. When a number looks off, I’m usually the one writing the SQL at night to figure out why.
Right now that means leading small-business growth at spaceXai, one of the most ambitious places I’ve ever worked: helping the small businesses building on the platform get found by their customers. It’s a lean operation, so I own the full stack and spend most of my time getting ads engineering, data, product, sales, finance, and design all pointed the same direction. More on the spaceXai SMB growth charter →
Across gaming, travel, social, and finance, the through-line is the same: turn an ambitious mandate into a system, then make it compound.
Selected experience
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spaceXai — Head of Growth MarketingLeading the small-business growth charter end to end — strategy through attribution — at the company formed when X merged with xAI and was acquired by SpaceX.
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RoboSquad — CEOLed a full turnaround — MVP in three months, retention from 2% to 19%, cost-per-install from $10+ to under $2.
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Priceline — Senior Product & Marketing AnalyticsRan AI/ML personalization across 400+ experiments a year, reaching 30M+ users and contributing nine-figure profit impact.
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Wrank — FounderBootstrapped a user-generated sports app to 20K+ users and national press — ESPN, Bleacher Report, USA Today.
Writing
Growth at scale is a system, not a campaign
Why the durable edge in small-business growth is orchestration — getting teams that don’t report to you to pull the same direction.
Read → Marketing AnalyticsOwn the attribution layer
Most marketers inherit their numbers. Writing the SQL yourself changes what you can actually steer.
Read → SMB GrowthLean isn’t a limitation — it’s leverage
How AI tooling turned the team-of-one into a real way to run small-business growth.
Read →