Writing
Notes on B2B growth marketing, attribution, and AI leverage, by Aaron Jacobson
Growth Marketing ·
Growth at scale is a system, not a campaign
The durable edge in B2B growth isn’t a clever tactic. It’s getting teams that don’t report to you to pull the same way.
Read → Marketing Analytics ·Own the attribution layer
Most marketers inherit their numbers. Owning the measurement is slower at first, and it changes what you can steer.
Read → AI & Leverage ·Lean isn’t a limitation. It’s leverage.
Almost drowning in Friday email at Priceline, and how AI agents changed the work.
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