About Aaron Jacobson

Growth marketing & product executive · leading small-business growth at spaceXai (formerly X)

I’m Aaron Jacobson, a growth marketing and product leader with 17 years of experience building high-performing teams, scaling marketing operations, and delivering data-driven growth across both startup and enterprise environments.

Building things to expand our understanding of the universe is the thread that runs through my work. These days that means leading small-business growth at spaceXai — the company formed when X merged with xAI and was acquired by SpaceX. It’s one of the most ambitious places I’ve ever worked, and the charter is a good one: help the small businesses building on the platform actually get found by their customers.

It’s a lean operation, so I own the whole stack — strategy, content, creative, operations, and the attribution layer most marketers hand off. When a number looks off, I’m usually the one writing the SQL at night to figure out why. None of it moves without the teams around me — ads engineering, data, product, sales, finance, and design — so most of the job is getting all of them pointed the same direction. More on what I do at spaceXai →

Track record

Across my career I’ve led full-funnel programs, modernized workflows, and shipped cross-channel campaigns that have driven over $1B in profit impact. I’ve launched 50+ products across five industries, built and led SMB marketing functions from zero, and deployed ML-driven personalization to 30M+ users. My background also includes six years in finance and analytics, where rigor, modeling, and strategic decision-making became foundational to how I work.

I’ve founded and run small businesses, developed economics and product strategy for blockchain startups, and built brands through authentic, customer-centric marketing. I’m at my best building something from the ground up — or transforming an existing system to be faster, cleaner, and more impactful for both customers and the organization.

Selected roles

• spaceXai (formerly X) — Head of Growth Marketing

  Now
  Leading the small-business growth charter end to end — strategy, content, creative, operations, and attribution — and orchestrating execution across ads engineering, data, product, sales, finance, and design.
• RoboSquad — CEO

  Founder/Operator
  Led a full turnaround: MVP shipped in three months, retention lifted from 2% to 19%, cost-per-install cut from $10+ to under $2.
• Priceline — Senior Product & Marketing Analytics

  Enterprise
  Built AI/ML personalization running 400+ experiments a year, reaching 30M+ users and contributing nine-figure profit impact.
• Wrank — Founder

  Founder/Operator
  Bootstrapped a user-generated sports app to 20K+ users and national press — ESPN, Bleacher Report, USA Today.

How I work